by Brett Miller

By Brett Miller As of today, there are 89,700,000 search results for ”What is a Blog?” and 45,100,000 for “Why should I Blog?”  If there are really this many people talking about it, why aren’t people more doing it? As a Professional Webmaster, I am constantly urging my clients to Blog.  Why do I do this?  The answer is simple, because this is the single most effective ways you can increase the number of people finding your site, trusting you as an expert in your field and buying products and services from you.  Wow!  You may think these are bold claims, but let me explain why I feel this way. What is a Blog? You may have heard people call them Web Logs.  What they mean is that a Blog is a way of keeping a Log on the Web.  It is a way to continually add information on to a site that often builds off previous information you have already posted. A blog is a weblog, which is essentially an online journal or newsletter that is frequently updated for general public readership. Blogging allows you to self-publish yourself online, allowing you to be perceived as an expert in your field. Furthermore, if you write your Blog postings correctly, they will be rich with keywords and consequently direct search engines toward your website daily. Webepreneur gives you the freedom to add as many internal blogs as you want to your website. Some time a blog is the entire site such as www.RealEstateMoms.com  and other times it is only a part of site such as in http://www.healthyfiguresinc.com/blog/healthy-blogs.htm If you are going to use just a Blog, www.Blogger.com is a great place to start.  It is free and easy to use.  If you would rather have a Blog be a part of your site but not the entirety of it you may want to check out the easy to use Internal Blog functions in http://www.webepreneur.com/pages/blogging.htm Why do I need Blogs? When web surfers are searching for products or services, they will enter keywords that describe their search on search engines such as Yahoo.com or Google.com. One way the search engines determine if your site is what someone is looking for is by looking for the keyword they used in their search used multiple times on your site.  Search Engines search words, not pictures, flash animation and graphics.  Now, there is definitely more to Search Engine Optimization than just keywords such as frequency in updating, back links, Title Tags, and many other things we will be getting into more of that in the weeks to come, but one thing is for sure, content is king, and Blogs are the best way to add new fresh content to your site constantly.  Brett Miller, the founder of HoopJumper WebSystems, is the creator of Webepreneur, an easy-to-use search engine optimized WebSystem designed specifically for Small Business Owners who want to be able to update their own website and Blog themselves with ease.  Check out the Webepreneur WebSystem at www.Webepreneur.com or www.HoopJumper.com to see the other services offered.

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