Internet Search Engine Database Blog

Posted on : June 05, 2007
Top 10 Things to Look For in a Web Host
	Although this is a “top 10” list, most of the following things could easily be listed as the #1 most important consideration, so take them all seriously. It doesn’t matter if you are a large company, a small one, or just a hobbyist who wants to display photos of hand-painted electric trains. Everyone needs to consider the same things, just to different degrees. ...»

Cutting Cost Tips Every Small Business Owner Should Know
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Are Websites Ranked as a Whole?
	When evaluating the value of a given link, does Google consider the PR of the web page the link is actually on, not the PR of the home page of the website? ...»

Increasing Conversions with AdWords Demographics
	Users running a PPC Campaign in the Google AdWords platform are given the choice of displaying ads on the Google Search Network and/or on the Content Network. I have never been a big fan of advertising on Content Networks, as I find the automated matching process to be less than ideal. I can generally browse the net and quickly find ads that are irrelevant to the sites they are displayed on. This can give one a healthy dose of skepticism. While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view. ...»

SEO Plagiarism
	Plagiarism as it relates to SEO (or the Internet in general) is not quite the same as copyright infringement. With copyright infringement, a person might take an entire article or other written work from someone and copy and paste it as is, claiming to be the author, or providing no author at all. Copyright infringement is a huge problem for anyone who publishes regularly online, and it is fairly easy to spot. You can paste a sentence from your article into Google (using quotes) and see what else shows up in the search results. Don't be surprised to see some versions of your work under someone else's name! ...»

A Bakers Dozen: Ways to Increase Link Density
	In today’s race to the top of the Google SERP’s (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links. ...»

Are You Ready to Outsource to a Search Engine Optimization Company?
	So, you are the marketing manager of your firm, and you've finally decided to pull the trigger and hire the search engine optimization company that you've been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you start seeing a huge uptick in business. Right? Not so fast. ...»

A Beginners Guide To Link Building
	Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we've got that brilliant grasp of the obvious out of the way let's move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won't be an entirely complete list but it will be enough to get you going on the right path. Understanding what you're trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building. ...»

Should You Change Your Copy When Rankings Fall?
	I've been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home-page copy because they dropped from the top 10 to position #11 (the dreaded second page!). My question to her was always, "Is your copy still converting the way you want it to?" She answered yes every time, to which I advised, "Leave the copy alone." ...»

DailyLead: Yahoo Plans Major Restructuring
	Yahoo's president, Susan Decker is pushing a plan to centralize "numerous product groups, such as its mail, search and homepage divisions, into a global product organization amid intense pressure to boost earnings." ...»

Internet Search Engine Database Blog | Webepreneur

Internet Search Engine Database Blog